Walk into the weights room of any gym today and you'll notice the energy has shifted. It's no longer just about lifting weights while staring at a wall; fitness is now an experience that's lived, enjoyed and, of course, shared.
You've almost certainly seen the scene: phones propped against water bottles, on the floor or balanced impossibly on a dumbbell to get the perfect shot. People no longer just want to get in shape — they want an environment with attitude that motivates them.
That's exactly where the Booty Area changes the rules of the game. It's not just another corner with machines; it's the real stage everyone wants to be on.
A training set with its own spotlight
The first thing that grabs you as you approach the Booty Area is the atmosphere. Forget clinical white lighting and dull rooms. Here it's all about pink neon, striking structures and mirrors designed to always show you your best angle.
It's a zone with a brutal aesthetic, built to get you fully immersed in training and giving your all. The contrast between the steel and the vibrant colours creates an atmosphere that switches you on instantly. It's no surprise it's the most Instagrammable spot in the club: you go in to train, but it's impossible not to pull out your phone to capture the moment.
And so you don't have to juggle your phone, the zone comes equipped with strategic phone mounts. Slide your phone in, frame it in portrait mode and you're set: now you can focus purely on your technique while filming your set without interruption.
Machines that turn heads (and that actually train you)
Behind all that spectacular aesthetic lies serious, well-studied biomechanics. The machines from the new Solid Rock line that make up this space aren't just good-looking on video; they're engineered so you feel every rep exactly where it matters.
The variety is designed so no one gets bored, letting you build a truly complete lower-body routine:
- Hip Thrust: The undisputed king of the training floor and the most viral movement right now. With a striking design and an ergonomic seat with lower-back support, it lets you load as much weight as you want while keeping a perfect hip-drive mechanic.
- Seated Hip Thrust: Forget wrestling with sliding benches or balancing loose plates on your lap. This seated version gives you total control and a super-protected posture to activate the glutes maximally, comfortably and quickly.
- Leg Press: Not your typical, boring leg press. Its angled, robust design is built for powerful pressing and a deep, thorough workout for legs and glutes, while looking after your knees thanks to its smooth movement.
- Outer: Small but fierce. This is a firm favourite because it gets straight to the point: it isolates the glute medius and outer glute like nothing else. It's that short, concentrated burst of intensity, perfect to fire up the zone at the start or finish the session with a spectacular silhouette.
- Belt Squat: Real heavy free squats without wrecking your back? Yes, it exists. By loading the weight directly from the hips via a belt, you take your spine completely out of the equation and channel all the effort into your legs.
- Mirror Double Pulley: The true visual star of the zone. A super-smooth double pulley with a large front-facing mirror built in. It's perfect for glute kickbacks or crossovers while correcting your posture down to the millimetre in real time... and yes, always with your best angle facing forward for when you decide to film.
- Smith Machine: A true classic of guided training that never goes out of style. It gives you that fixed, stable bar, ideal for lunges, deep squats or deadlifts with total safety, letting you progress your loads without losing rhythm.
- Climber: This stair climber looks harmless... until you step on it. Its constant, fluid motion fires up the legs, core and glutes with every step. It's the perfect tool for a dynamic warm-up or as one of those finishers that leaves your legs shaking right before you head home.
Train, connect and share
Ultimately, the success of the Booty Area lies in the fact that it's for everyone — yes, women and men alike — because lower-body training and strength are the foundation of a functional, aesthetic body.
It has become the meeting point of the gym. A space with attitude where the community supports one another, shares progress on social media and motivates each other. Because when you train somewhere that looks as good as you do, the effort feels twice as rewarding.
If your gym still doesn't have a space like this, you're missing out on the best part of fitness today.